MAGIC BOX PARADIGM
Our approach is built around the Magic Box Paradigm framework.
If you haven’t read the MBP and you’re interested in developing actionable relationships with potential strategic partners you should grab a copy here.
If you’re more of the movie type here are a couple videos where we discuss the MBP.
MBP: A framework for startup acquisitions
MBP: The unconventional view on M&A
Advsr Team
Ezra Roizen
In addition to his role at Advsr, Ezra is a partner with Ackrell Capital a boutique investment bank. Ezra is the author of Magic Box Paradigm: A framework for startup acquisitions. Ezra started his career as an entrepreneur, co-founding two technology companies: Montclare Technologies, Inc., an Internet consulting and development firm where he was the CEO and Convoy Corporation (now part of SAP) where he was the director of business development. Ezra holds an M.B.A. from a combined program of Columbia University’s Columbia Business School (where he earned beta gamma sigma honors) and the University of California, Berkeley’s Haas School of Business (where he earned a Haas community service fellowship). He also holds a B.A. in Philosophy from the University of California, Davis (with Minors in English and History). Ezra was previously chair of the University of California, Berkeley’s Haas School of Business, Alumni Relations Council.
Keith McCurdy
Keith has over 20 years of experience as an executive in the digital media industry including mobile, Internet, and gaming. Keith began his career with Electronic Arts (EA), the leading game software company, where he was for over 12 years from pre IPO to over 4,000 employees. Keith held several executive positions at EA including VP of Product Development, VP of Technology, and VP of Online. Keith founded EA’s Online Division and drove the company’s strategy and technology efforts for online gaming. After EA, Keith has been CEO and co-founder of multiple VC-backed companies funded by KPCB, MDV, Vantage Point, and other leading VCs. Keith also has served as an independent board member at several other VC-backed companies and two public companies.
Caleb Entrekin
Caleb has significant experience in conceiving, launching and growing successful SaaS companies. As a co-founder of two venture capital backed software companies he scaled high-performance teams and participated in successful acquisitions. Most recently, at Innotas (a cloud-based portfolio management solution) he drove the product marketing strategy, developed and implemented their North American sales methodology, and grew pre-acquisition sales to $30M. Innotas was acquired by Planview in August 2016. Caleb played a similar role at Convoy Corporation which is now part of SAP. Caleb has a deep understanding of startup environments and knows what it means to be a founder. Caleb’s approach blends the big idea with all the little things it takes to achieve.